With 24 years of experience in the advertising industry and a strong academic foundation in English Literature and Journalism, Usha Shob is a seasoned expert in B2B communications. She began her career as a copywriter at Concept Communications, a leading national agency, before founding DNA5 Communication. Under her leadership, DNA5 has become a trusted partner for high-impact campaigns, working with esteemed clients such as Kerala IT, KSITIL, ICT Academy, CSEZ, Transasia, Trident Hilton, and more. Her strategic insight and ability to craft compelling narratives drive measurable success for brands.

With 28 years of industry experience, Shobe brings a wealth of expertise in advertising, branding, and creative strategy. His journey spans leadership roles, including Art Director at Goldwire Communications Pvt Ltd and Art Director at Stark Communications, where he played a pivotal role in shaping brand identities and high-impact campaigns. Over the years, he has collaborated with leading organizations such as MRF, Hexaware Technologies, Southern Railway, Wheel and Axle Plant, Neyveli Lignite Corporation, Kerala Tourism, Jayalakshmi Silks, Bheema, and Bharat Overseas Bank. His ability to craft compelling visual narratives and strategic brand messaging continues to drive meaningful engagement across industries.

Aadithyan is a seasoned digital strategist with over eight years of experience in digital marketing, market research, and multi-stakeholder partnerships. He has previously worked as a researcher at the Indian School of Business (ISB) and a consultant with J-PAL, leveraging data-driven insights to shape impactful strategies. His expertise in digital content strategy and business development has contributed to the success of multiple ventures. Aadithyan holds a degree in Marketing Strategy and Data Analytics from the Paris School of Business.

Ananthan Ammencheril is a marketing professional with a strong foundation in marketing and operations from Manipal Institute of Management. Passionate about data-driven decision-making, he pursued a specialized course in Data Analytics at IIM Rohtak, enhancing his ability to uncover valuable insights and optimize marketing strategies.

With a keen focus on analytics and strategic thinking, he leverages emerging technologies to drive meaningful engagement and impactful marketing outcomes.

Srinath Nair is an AI Engineer with a BTech + MS in Computer Science from IIIT Hyderabad, specializing in AI-driven advertising solutions. He has developed advanced ad optimization tools that enhance targeting efficiency, reduce CPC, and maximize ROI.

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